Clay: pure nature on your wall
Clay on the wall brings a sense of peace and balance to any space. Its natural composition ensures breathable walls and a healthy atmosphere in your home. Choose soft beige tones or warm earthy shades and experience how subtle differences can have a big impact.
Buy Clay paint online at betonlookstore.com
Discover our sustainable and breathable Clay paint. 100% ecological and available in trendy colours. Clay paint is, in our opinion, essential for a concrete-effect interior.
The paint has a natural texture, a subtle structure and is rich in minerals. Clay paint is completely free from harmful substances, making it ideal for people with allergies who want to create a healthy indoor climate.
Clay paint is known for its powdery, soft appearance. It gives walls a warm, matte look with a subtle concrete effect. Do you find Lime paint just a bit too expressive? Then Clay paint is a beautiful alternative with a softer character.
Trendy Clay paint colours
Our collection consists of more than 60 trendy colours: from beige and warm taupe to greige, green or dusty pink. For those who find it difficult to choose via a screen, we offer handy 10 × 10 cm colour samples.
This allows you to easily compare the shade on your own wall. Tip: view the colour at different times of the day. Clay paint adapts to the light, making the atmosphere appear slightly different throughout the day.
Place the sample next to your furniture and accessories to ensure everything matches beautifully.
In short: with our Clay paint, you bring natural warmth, ecological quality and a subtle concrete effect into your home.
Order your Clay paint colour samples easily and make a well-informed colour choice at home. This way, you can be sure your favourite shade perfectly suits the light and style of your interior.
Questions about Loam paint? We have the answers!
What exactly is Clay paint?
Clay paint is a 100% ecological wall paint made from natural ingredients. It consists of white loam, marble powder, plant-based starch, and cellulose fibres — without any synthetic binders or titanium dioxide. Thanks to this pure composition, Clay paint is fully breathable, mould-resistant, and hypoallergenic.
How do I apply Clay paint?
Apply the paint in two coats using our Concrete effect brush (3 × 14 cm). Work in half-moon and gentle downward strokes to create a lively, natural effect. With 1 kg of Clay paint, you can cover approximately 6 to 8 m² of wall in two coats.
On which surfaces can I apply Clay paint?
Clay paint can be applied to solid, natural surfaces such as lime plaster, lime-cement plaster, exterior stucco, and brick. Gypsum plaster or plasterboard are also suitable, provided they are properly prepared with EcoPrimer. The surface should be dry, stable, and clean.
Avoid applying the paint on wood, oil-based paint layers, chalking lime paint, or surfaces with a plastic coating, as Clay paint will not adhere properly to these materials.
Is Clay paint suitable for humid spaces such as bathrooms?
No, Clay paint is not suitable for humid spaces like bathrooms or basements. It’s designed for dry indoor areas, where it helps create a healthy and natural indoor climate. For humid spaces, it’s better to choose Lime paint, Concrete effect paint, or Japandi paint and for wet zones, microcement is the best option.
How should I prepare the surface before applying Clay paint?
The surface should consist of one uniform material and be smooth. The best results are achieved on plaster or a previously painted wall. Lightly sand the wall, remove any dust, and then apply EcoPrimer. Once it’s dry, you can start applying the Clay paint.